About US
Our mission is simple: to take the stress out of finding a doula, for free
About Us
Our mission is simple: to take the stress out of finding a doula, for free
Our mission is simple: to take the stress out of finding a doula, for free.
For some, the match happens organically. But for many others, the process can feel overwhelming. Imagine looking for a doula– endless hours spent sifting through search engines, reading through various doula websites, trying to understand unfamiliar lingo, and then discovering that the doula you found isn’t available on your due date... it can quickly become discouraging.
For some, the match happens organically. But for many others, the process can feel overwhelming. Imagine looking for a doula– endless hours spent sifting through search engines, reading through various doula websites, trying to understand unfamiliar lingo, and then discovering that the doula you found isn’t available on your due date... it can quickly become discouraging.


Everyone should have access to empathetic, evidence-based care.
Balancing doula work with raising three children, she's also a Clinical Psychologist, specializing in perinatal and early childhood mental health.
In Amsterdam, you can find her teaching a Pikler group for babies and parents and teaching postpartum mental health awareness. Lua is also a Certified Lactation Counselor® (CLC), a Certified Postpartum Doula (San Francisco General Hospital), and a Certified Infant Massage Instructor from IAIM.
Lua lives in Amsterdam West with her partner and kids.
Justine is a doula, childbirth educator, prenatal & postpartum nutritionist, and co founder of Hello Doula.
Originally from northern California, Justine has lived in San Francisco, Chicago, the United Kingdom, France, and the Netherlands. After graduating from UC Berkeley and Oxford with degrees in literature, she spent six years in education as a high school English literature teacher. In 2020, she retrained as a birth doula and nutritionist, receiving certifications from BiA Doula Training and Oh Baby Nutrition.

Birth is a rite of passage that requires individual care and community.
At 15, she supported a woman in labor for the very first time. The birthing woman was her mother. Witnessing this moment was life-altering– it left her with the understanding that birth is a huge rite of passage that requires individual care and community.
In 2020, during the middle of the Covid pandemic and pregnant with her first child, Justine decided to drastically change her birth plan to include a larger and more supportive birth team. This turned out to be the best decision for her. She believes that birth is something we actively participate in rather than something that just happens to us.